Realizing I could have something special here, I began the process of designing what would be the debut bracelet collection. First, identify the target customer (age, price point). Second, establish the brand image (logo, packing, overall aesthetic, ect..), and lastly, file the proper paperwork to be legit operating business.
Let's just say this "mission" involved lots of coffee and swear words. I mean, sweat...
I had a couple tricks up my sleeve from working in the fashion industry for the past 10 years, but in no way were any of these steps a piece of cake. Initially, I thought I'd breeze through developing the line but creativity can be a rude awakening to a reality full of half finished prototypes, stopped midway by the ever nagging voice in the back of my head saying "it could be better". I felt I had a mission to accomplish. One that was stylish but also eco-friendly. Working in the NYC mass market fashion industry has exposed me to business & design processes that showed no regard for the well being of employees (domestic & overseas) or the environment. Not to say there aren't companies out that that care, there are, but unfortunately the places I've held employment weren't them.
Happily content with addressing these points, I moved on to the next huge task......how do I brand my product ! Stay tuned for the inside scoop behind creating those cute little brass tags you see on all the Lavender & Slate bracelets and chokers !
And, as always, comments are generously welcome and if you ever want to hear about a specific topic or have a question, please don't hesitate to ask :-)
All inquires can be sent to firstname.lastname@example.org.
Always with Love,
P.S. Watch out for that hidden question for a chance to win a FREE Lavender & Slate bracelet. First correct entry wins & winners will be announced via Instagram ! Be sure to follow us @lavender.and.slate.